Become a Ground Control
Distributor
Own and grow a region within the next generation of turf management.
The opportunity
The industry is shifting.
Ground Control is
at the centre of it.
The turf industry is moving toward structured, data-driven operations. Compliance, procurement, and team management are converging into integrated systems.
Ground Control is where that shift lands — combining operations, compliance, and marketplace procurement into a single platform used daily by golf courses, contractors, and councils.
Distributors play a key role in expanding this ecosystem — and sharing in what they build.
Operations Platform
Used daily by turf professionals to manage tasks, staff, and compliance.
Marketplace
Embedded procurement for inputs, equipment, and supplies.
Atlas AI
Operational intelligence surfacing decisions when they matter.
The role
What Distributors Do
This is an active, commercial growth role. Distributors are not passive channel partners — they are regional operators driving the expansion of the platform.
Acquire Organisations
Identify, qualify, and convert new organisations within your region. You own the pipeline and the relationships.
Manage Opportunities
Handle inbound and outbound leads. You run the commercial process from first contact through to close.
Run Demonstrations
Present the Ground Control platform to prospective clients. You are the face of the product in your territory.
Support Onboarding
Work closely with the Ground Control team to onboard new organisations and ensure they are set up for success.
Structure
A Defined
Territory Model
Ground Control operates on a structured territory model — not an open, overlapping channel. Each region is allocated with intention and protected accordingly.
This ensures consistency, accountability, and long-term value for each partner — and for the organisations they serve.
One distributor per state
Regions are exclusive. Once a territory is allocated, it is closed.
Defined boundaries
Clear geographic boundaries remove overlap and protect your market.
Multi-territory expansion
Distributors who perform strongly may expand into additional states or countries.
Recurring revenue
Revenue That Compounds
Ongoing Commission
Distributors earn a percentage of recurring revenue from every organisation they bring onto the platform.
Not a One-Time Sale
Revenue is tied to the ongoing subscription of each client — it compounds as your region grows.
Tied to Your Growth
The more organisations you onboard and retain, the greater your recurring income from that territory.
This is recurring revenue tied to the growth of your region — not a transactional arrangement.
Who this is for
Built for the
Right Operators
This is not open to agencies or general sales teams. We are looking for strategic operators with real presence in the market — not order-takers.
Sales agencies and commission-only brokers are not the right fit and will not be progressed through the application process.
Ideal distributors
Already operating within the turf or closely related industries
Hold an established network of organisations that are potential Ground Control clients
Understand the operational side of the industry — not just sales
Can run a structured, commercially focused growth process
Are committed to a long-term partnership, not a short-term revenue play
We prioritise long-term partners who contribute to the ecosystem — not just sell into it.
Strategic advantage
Retail + Distribution
Many distributors also operate as retailers within Ground Control. This combination creates a powerful, compounding position in the market.
Sell into your own network
Use your distribution role to introduce the platform to organisations you already know and trust.
Supply products directly
As a retailer, your products are embedded in the same system your distribution clients use daily.
Capture both revenue streams
Software subscriptions from distribution. Product revenue from retail. A single ecosystem, two channels.
Exclusivity
Selective by Design
Distributor roles are limited and allocated carefully. Once a territory is filled, it is closed. We are deliberate about who we partner with and why.
Capability
Can you execute at the level the role demands?
Network Strength
Do you have real presence and relationships in the market?
Long-Term Alignment
Are you building a business, not just a short-term income stream?
Not all applications will be accepted.
Expression of interest
Apply for Distribution
Submit your interest and we'll review your application.
If there is a fit, we'll continue the conversation.