Official Launch · June 2026 · Melbourne
ASTMA
2026
Ground Control's official public launch at Australia's largest professional turf conference.
ASTMA 2026 marked a defining milestone in Ground Control's journey. Over four days we introduced the platform to golf courses, councils, contractors, sports venues and industry leaders from across Australia—demonstrating a new approach to managing professional turf operations through one connected platform.
A Milestone
The
Beginning
Ground Control was built out of a straightforward observation: the professional turf industry was managing complex operations across disconnected tools — spreadsheets, separate apps, manual records.
ASTMA 2026 represented something more than an industry event. It was the first opportunity to stand in front of the people we built Ground Control for — the superintendents, contractors, operations managers and industry leaders who understand exactly what's missing.
Four days. Hundreds of conversations. One clear message: the industry is ready for what comes next.
Launch Highlights
0
Live Demonstrations
Hundreds
Industry Conversations
Official
Public Launch
Launch Film
ASTMA 2026 Highlight Reel
Four days captured. From the first conversations to the final demonstrations — this is Ground Control's official entry into the Australian turf industry.
Photo Story
Four Days in Melbourne
Industry Insights
What We Learned
Four days of honest conversations with the people who operate professional turf facilities across Australia revealed clear patterns. These are observations — not marketing claims.
Digital operations are becoming the industry's next evolution.
Professional organisations increasingly want one connected operational platform instead of multiple disconnected systems.
Asset management remains one of the greatest opportunities for operational improvement.
Compliance is still heavily manual across much of the industry.
Operational visibility across multiple sites continues to be a growing priority.
Voices From the Floor
What People Said
"We didn't realise one platform could replace so many disconnected systems."
"The connected asset management really stood out."
"This is where the industry is heading."
Building What's Next
The Journey Continues
Every demonstration, conversation and question collected throughout ASTMA is helping shape the future of Ground Control. What follows is what we're building — informed by the people who were there.
Fleet Management
Asset Intelligence
Operational Planning
Inventory
Compliance
Marketplace
Reporting
What Comes Next
The Launch Was
Only the Beginning.
ASTMA 2026 marked the beginning of Ground Control's journey—not the destination.
Today we're continuing to work alongside golf courses, councils, contractors and sports venues to build the operating system for professional turf.